Mobile apps
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Conception and development of a user-friendly mobile app that enables all business to start measuring their food waste, today.
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Close collaboration with sector partners ensured that the measurement processes would fit in with existing kitchen processes, to minimise the time investment and maximise return.
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Development of a premium version, delivered added value features for heavier app users, while unlocking a sustainable funding stream for continued app delivery and development.
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Design thinking process to better understand the challenges young consumers face when looking to eat more healthily and sustainably.
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Close collaboration with national and international partners to develop the "Good Food Guidelines" that define the app content.
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Development of the app specifications, beta testing and constant refinement of the product.
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Coordination of two digital launches (iOS in June 2018, Android & multiple languages in October 2018)
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Completion of an evaluation exercise to assess the app's impact.
Project management
MyFood30
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Creation of a network of 20+ national and international partners
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Development of engaging campaign resources (survey and interactive game)
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Organisation of a national Talent Workshop with survey respondents, sector representatives and policy makers to discuss the policy implications of the findings
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Coordination of an interactive Side Event as part of the 42nd Committee on World Food Security in Rome, in collaboration with FAO Washington, YPARD and George Washington University. ​
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Online dissemination of project findings, including articles in the Neue Zürcher Zeitung, Food Tank, LID, BauernZeitung, Wir essen die Welt und YPARD.
Care & Support Planning
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Facilitation of an online dialogue with 200+ health and social care professionals to build consensus about what Care and Support Planning should look like.
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Development of a guide, endorsed by over 20 national organisations, including NHS England, the National Association of Primary Care, the Royal College of General Practitioners and the Royal College of Nursing
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Creation and delivery of a communications campaign, including celebrity endorsement and a Thunderclap, which reached over 370, 000 people on social media.
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The guide was referenced in a large number of national policy and guidance documents and the Care Act 2014.
Writing
Articles and blog posts
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Waste-busting, plant-based everything and the ghost of food systems past, FoodHack Blog, December 2019,
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Beetnut & Stripped Pizza – two fresh concepts whetting the Swiss appetite for fast-casual dining, FoodHack Blog, November 2019
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How an ETH Spin-off startup bagged a cool 7 million to transform peas into chicken​, FoodHack Blog, November 2019
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How this founder found her flow - and created a juice company that drives a new type economy, FoodHackBlog, November 2019
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Three men and a baby food revolution, FoodHack Blog, November 2019
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How Swiss slow living inspired a nutritiously delicious treat brand, FoodHack Blog, November 2019
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From sofa-surfing to start-up success: meet Mohamed, the brains behind EatClever, FoodHack Blog, November 2019
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How an unripe mango created a community of 3 million conscious consumers, FoodHack Blog, October 2019
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Meet the man saving the world, one 3D printed steak at a time, FoodHack Blog, October 2019
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How an online farm shop took on the Swiss retail giants, FoodHack Blog, October 2019
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One women's journey from dumpster-diving to ​starting a food sharing revolution, FoodHack Blog, October 2019
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Developing a recipe for healthy diets, LinkedIn, October 2019
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5 things I learned from 5 years in Switzerland, LinkedIn, October 2019
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Why we struggle to eat sustainably - and how MyFoodways can help, LinkedIn, September 2019
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From Global Goals to Good Food - zero hunger, one meal at a time, MyFoodways Blog, October 2018
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Youth, Innovation and the Sustainable Development Goals, Food Tank, January 2016
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Care planning conversations enable better care, Primary Care Today (e-Book), May 2014
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New Principles for planning patient care, Health services journal, October 2013
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Can an old dog learn new tricks?, National Voices Blog, July 2013
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The role of charities in the new public health landscape, Information Daily, March 2013
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Not the Francis report, WhoseShoes Blog, October 2012
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Getting personal: it's not you, it's me, WhoseShoes Blog, June 2012
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Local solutions you can buy in, Solace (Climate Change edition), July 2011
Published policy papers
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Regulation and growth, LBRO, March 2012
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The Business End of the Telescope, LBRO, September 2010
Content marketing
​​
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6 things I learnt since going veggie, MyFoodways Blog, August 2018
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Give your fruity favourites some love this summer, MyFoodways Blog, August 2018
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Make your vegetables last longer, MyFoodways Blog, July 2018